Retail Management

            

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Textbook:
Pages : 487; Paperback;
210 X 275 mm approx.


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Textbook Price: Rs. 900;
Available only in INDIA

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Retail Management Textbook | Workbook



Retail Management : Overview

Changing lifestyles are prompting changes in the retail environment. Paucity of time and an increase in disposable incomes have created a need for new types of retail formats. This means that manufacturers and retailers will have to become better at knowing their customers and predicting their needs and wants.

As the socio-economic structure in India changed so did the field of retailing. A once unorganized sector became transformed into an organized sector in the last decade of the 20th century as companies, both old and new, entered the arena.

High volume malls, shopping outlets, supermarkets and hypermarkets mushroomed, requiring the application of modern management techniques to run them efficiently and effectively. Retail success in today's competitive environment is all about getting the right product to

the right place at the right time, at the lowest cost possible. This requires retail managers to be adept at planning, merchandising, pricing, and promotion.

Retail Management presents the subject of retailing from both academic and pragmatic points of view. It discusses retail concepts and practices through contemporary examples to provide insights to students and managers.


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